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Tuesday, May 1, 2012

Does mud stain?

You know,
 I was just reading a great blog that was comparing different paints, 
and it sparked my interest in learning more about another paint product. 
I visited a blog for someone having a giveaway for the product, 
thinking I should give it a fair shake. 
People often ask me about this other paint
and I have no response other than
"I don't know, I've never used it"
Maybe it's great, I thought to myself
It might have different properties
 that lends it to certain projects... 
No harm it at least trying...
Heck, I was not an Annie Sloan fan in the beginning!
I was deterred by the price
the drive to get it
and I hated the wax
Boy, things sure do change! 
They educated me.
They wooed me.
They sold me on it.
The proof was in the pudding...
or in the paint, as the case may be 
I started reading the blog...
And just that fast, I changed my mind. 
Not because I don't believe the product is  good quality, 
but because I can NOT stand they way it is being marketed!

 It reminds me so much of political "mud slinging" campaigns.
 It seems short sighted and so negative...

If you don't know, I have a "day job"
I'm the Marketing Director
for a seven doctor practice
I'm not claiming to be the 
Queen of Marketing...
 (I'm just establishing that I have some experience
in the area)

I've learned it's always the "also ran"
that has to talk so much smack...
Sometimes the "also ran's" 
are great candidates
but the negative campaigning always
 lingers in my mind
and sways my vote

Is the "other camp" mud slinging?
If so, shame on them, too...
but I've not seen it
and I don't expect I will

The company that is confident in it's abilities
and truly believes it's products/services are the best
is the company that relies on it's own merits
and feels no need to "sling mud"
I respect this
and it's how I choose to represent
 myself, my company, even my "day job"
I don't have to make you look bad
in an attempt to make myself look better
I invite my "competitors" to lunch...
take them for coffee...
we sometimes end up friends. 
Why? Because there is room for everyone...
enough business to go around
I enjoy seeing others succeed
Their success does not demean or discredit my own.  

Relying on smear tactics
only breeds a hostile environment
and polarizes people 

I want you to tell me why your product is great,
what special properties it has
why your company is special
Educate me. 
Woo me.
Sell me.

Just don't throw mud at me...

 it's dirty.

2 comments:

  1. Amen!

    janet xox
    The Empty Nest

    PS...very well written...thank you!

    ReplyDelete
  2. I love what you have to say! I know most consumers feel that way as well, thank you for being open minded, fair, and keeping out of the mud. By the way your pieces are beautiful.

    ReplyDelete